Web News

Google Program to Boost Online Marketing

Search engine giant Google Inc. is working on a new service designed to help online marketing professionals get better results and better optimize their search engine optimization efforts, the company announced this week.

The new development will continue to make 2009 an innovative year for the California-based firm, following such developments as YouTube-oriented search results and its new DoubleClick Ad Exchange service.

As part of its efforts to promote the program, Google has also hosted an educational podcast discussing its display advertising project, which targets Internet marketing professionals, analysts, investors, and media practitioners.

The podcast is the second of a series of lectures, with the first one aired in September. The goal of the program is to help web marketing professionals get a better understanding of the online playing field and familiarize them with new Google developments.

Google has said that it also aims to improve the display advertising business not just for industry players, but also for their audiences, from casual web surfers and searchers to site owners, designers, and developers.

Earlier this year, the company has also released user-oriented tools such as Universal Search, which allows users to see results from various media such as news feeds, videos, images, books, and local directories.

Product management and search director Johanna Wright added that a new picture layout is set to be added as well, giving the service a more updated, magazine-inspired look. Google is also keen on adding new services well into 2010, both for online consumers and marketing professionals.