Google Rep Explains Effect of Redirects ...
Employing page redirects on web searches can have negative effects on search engine optimization (SEO) rankings, according to Matt Cutts, software engineer for leading search engine provider Google Inc.Cutts said in an interview that 301 redirects—a popular method of routing old web pages to when they are updated—can slightly lower a page’s PageRank points. PageRank is Google’s method of measuring site popularity in rankin ....
