Search Engine Optimization (SEO)

Search engine optimization or SEO as it is often referred to is a vital component of boosting the popularity of your website and bringing in more traffic. Gone are the days when you threw pages on the web and hoped people visited them. The strategies utilized by web marketers make it so search engines recognize your site, index it and make it accessible to people search for content related to yours on the web.

While no one has the search engine algorithms all the way figured out, we’ve come pretty close and keep up to date with the latest changes and ways to get your site ranking high quickly.

But it’s not just about getting your site to rank high fast. It’s also about bringing in targeted traffic, that is visitors that are most interested in the subject matter of your site. Plus, we aim to keep your site ranking high for a long time, so that means a gradual build up of backlinks and content over time. It’s easy to get a site to rank high for a day. It’s difficult to keep it there. We work hard to keep your site doing well on a consistent basis.

Search Engine Optimization Services
A balanced, ethical approach to SEO for proven, perpetual results.

SEO
SEO stands for Search Engine Optimization. Simply put, it is the process getting traffic to a web site without paying for clicks. Having your website listed near the top in free search results of Google, Yahoo and MSN search engines gives you a far greater chance of being found by Internet traffic. There are several methods that can be implemented to a new or existing web site to obtain a higher position in any search result.

Why is Search Enigne Opimization so important?
- 80% to 90% of ALL website traffic originates from a search engine such as Google, Yahoo, MSN
- 70% to 80% of people using search engines DO NOT go past the 1st page of results (top 10 results)
- A 1st page position on Google will has the potential to generates thousands of unique visitors to your website.

Information About SEO You Should Know
- The trends in search engine optimization are constantly evolving: search engine updates their rules regularly to determine rankings. A good SEO company is up on the latest SEO methods.
- There is no guarantee of a top 10 ranking but certain long-term tactics that can be employed that can help raise your rankings.
- A high ranking in search results may take longer to achieve compared to paid-advertising but saves money in the long run. A successful SEO campaign needs at least 6 months to take effect, and 2-3 years to truly see major volumes of traffic.
- Beware of SEO high companies promising immediate rankings. While this may be possible, at least initially, most methods to achieve immediate high rankings involve the use of spamming or trying to trick the search engines. Today, search engine technology is so advanced that algorithms can catch and ban a web site from the search engine if these practices are employed! An ethical, spam free approach to SEO will provide long lasting results to truly help accelerate the growth of your business for years to come.

What SEO Services Does Zeliem Provide?

Whether you have a new or existing site, Zeliem can boost your rankings that will lead to increased web traffic and an increase in overall sales.

Zeliem SEO increases your web traffic with:
- Article Content
- Title and Keyword Analysis / Selection (Meta Tags)
- Link Building Strategies
- Directory Submissions
- Google and MSN Webmaster Tools / Sitemap Services
- Analytics software
- Landing Pages
- Site Structure Analysis / Redesign

Article Content
One of important factors search engines look for in a web site is freshly added, unique content. Having more content such as articles and blog posts increases a sites chance that the keywords a potential visitor searches for in Google appear in the text of your content. Have you ever noticed why Wikipedia always ranks so well? This is mainly due to the amount of informative content they offer Internet traffic, among other factors of course.

At Zeliem, we have a team of professional content writers who specialize in generating content related to your site’s subject that search engines respond to. We recommend with any SEO campaign the addition at least 5 new articles of content per week. Depending on your budget, we can supply you with an unlimited number of articles based on the subject of your web site. Search engines can track when a page was last updated, so the addition of new content on a regular basis is key.

Title and Keyword Analysis / Selection (Meta Tags)
Choosing the right keywords is another extremely important aspect of gaining high rankings. Behind every web site in the code there is a section to help tell the search engines what the page is about called “meta tags”.  Achieving high rankings has much to do with choosing the right keywords for the meta tags and even more importantly, writing the correct Title for each one of the unique pages on your site.

Choosing too many keywords will make it difficult for the search engines to determine what your site is about, while too few keywords will make you miss potential traffic. Zeliem makes the determination of what keywords to use for your site based on overall commonly used keywords and phrases and how visitors are finding your site currently. As we run your campaign, we will adjust your keywords for the best results based on the analytics information collected during the first month of your campaign.

Directory Submissions
Another extremely important aspect to getting higher search engine rankings is to have another sites pointing links toward yours. If site A has more inbound links that site B, the search engines see it as being more important. Therefore, you will appear higher in the search results.

A web directory is a network of sites specializes in linking to other web sites and categorizing those links. They are different than search engines in that they are managed by human beings who approve or reject submission requests. Zeliem has a list of reputable web directories we will manually submit your site to that will not only help you raise your rankings but find you another source of web traffic other than search engines. At Zeliem, we do not utilize software that will submit to directories automatically because directory has requirements for successful inclusion.

Link Building Strategies
Another way to get inbound links to your site is to offer a directory services of your own. Whiles these are generally considered link exchanges (and not one way links), Zeliem will add a link exchange submission form to your site so other webmasters can request link echanges.

Google and MSN Webmaster / Sitemap Services
Both Google and Microsoft Network offer webmaster a control panels to manage web sites. These control panels offer information regarding your site, how it is interpreted by the search engines, and tools to achieve higher rankings. One of these tools is the creation of a “sitemap” file, a list of all the pages apart of your site so the search engine is aware they exist and can add them to the search results. We will create and update your sitemap file on a regular basis to include any new pages your site includes.

Analytics Software
Zeliem uses a state of the art analytics program to view yoru visitor traffic in real time. This analytics software gives the Zeliem SEO team a better understanding of what is working and what isn’t. We are aware of your most popular pages, entry pages, referral sites, returning visitors, recent page load activity, recent visitor activity, city/state/zip stats, ISP stats, resolution stats, and more. We can email you these reports or give you access to the control panel that displays this information regarding your site.

Landing Pages
Landing pages are pages we create related to your site that optimizated around a single subject or item. In a sense, they are doorways to you site, pages visitors access your site through as opposed to your homepage.

Site Structure Analysis / Redesign
With our real time analytics software and experience in web design, we can help design or redesign your site so that it is not only user friendly with an efficient design but with every page optimized to it’s fullest extent.

Why Choose Zeliem?
- Experience. We've done this a million times and know what works and what doesn't!
- Customer service. Pick up the phone and give us a call
- We are located in the US.
- We have virtually no overhead and therefore can offer our services lower rate with the same results as the top SEO firms.
- We guarantee only ethical and proven service methods that will not get penalized or banned from search engines.
- We provide a checklist of our services and give you links to prove the work has been done. See an example here.
- All of your traffic as a result of Zeliem SEO is based on free, organic search results and not from paid link schemes.
- We offer free SEO consulting at the completion of your campaign.